Location: Sydney (On-site, 4 days a week)
Reports to: Sales Director APAC
Team Size: 4 Direct Reports
About Us
- Leading APAC B2B events company delivering hundreds of industry summits and bespoke events annually
- Focused on content-rich, people-first events that drive genuine business impact
- Fast-growing and innovation-driven, with a collaborative, high-performance culture
Key Responsibilities
Leadership & Team Management
- Act as APAC Sales Director, supporting departmental strategy and execution of event sponsorships
- Lead, mentor, and manage a team of 4 Sponsorship Sales Managers
- Set KPIs, track performance, and provide regular coaching and feedback
- Build a results-driven, collaborative sales culture
- Drive commercial success through new business development across APAC
- Support key event sponsorship client sales directly when needed (e.g., team leave coverage)
- Build and maintain high-value, long-term client partnerships
- Oversee team sales metrics, reporting, and forecasting using Salesforce
- Align team performance with broader company goals and event sponsorship based growth initiatives
What We’re Looking For
- Proven experience leading high-performing event sponsorship sales teams in B2B events or similar industry
- Strong personal event and/or sponsorship sales record, with history of exceeding targets
- Passion for mentoring and developing talent
- Consultative, strategic sales mindset with deep commercial acumen
- APAC events market experience highly desirable
- Willingness to travel to regional events as needed
What You Bring
- Strategic thinking and hands-on execution ability
- Outstanding leadership, coaching, and motivational skills
- Exceptional communication, negotiation, and client relationship skills
- Ability to thrive in a fast-paced, dynamic environment
Ben Patten
Senior Consultant
bpatten@sharpandcarter.com.au
0403 100 769
