About Crimsafe:
Crimsafe has been protecting Australian families since 1996 and has established itself as a trusted brand and industry leader. We’re proud to say that we revolutionised the security screen industry with a new level of technological advancements. These include exclusive Screw-Clamp™ technology and woven structural-grade stainless steel mesh. The result is not only screens that are stronger than others in the market but also significantly more attractive than old-fashioned bars and grilles.
Today, Crimsafe is still the industry leader in stainless steel security systems. Our innovative technology ensures Crimsafe continues to provide exceptional security for homes and businesses in Australia and around the world.
Job Description:
We are seeking a dynamic and experienced Senior Brand Specialist to join the global marketing team at Crimsafe. The Senior Brand Specialist will play a pivotal role in driving the integrated marketing, promotion, and branding efforts for Crimsafe and its operating businesses in Australia and overseas.
Responsibilities:
- Develop and execute marketing plans that include advertising, promotions, communications, and other initiatives to support brand and business growth.
- Manage marketing campaigns and budgets across various channels and touchpoints including branding, events, sponsorships, and partnerships.
- Coordinate external agencies to develop brand creative and ensure consistent implementation across all campaigns and touchpoints.
- Manage all aspects of brand communications, including messaging, content development, and visual identity.
- Collaborate with cross-functional teams to ensure marketing initiatives align with business objectives.
- Coordinate the creation, production and distribution of marketing collateral, publications, and newsletters.
- Build and nurture relationships with key stakeholders and licensee network through innovative promotional campaigns and communications.
- Provide marketing support to the Sales team, including coordinating licensee communication and assisting with tradeshows, conferences, and events.
- Coordinate and enhance Crimsafe marketing platforms, including social media, email, and websites.
- Support digital marketing activities and ensure company websites reflect the brand and are up to date.
- Create and publish organic social media content on Facebook, Instagram, LinkedIn and others.
- Prepare monthly marketing reports on activity, outcomes, and ROI.
- Maintain a unique and well-understood brand identity across all channels and markets.
- Coordinate and build relationships with brand and marketing agency partners and suppliers.
- Stay informed about market trends, consumer behaviour, and competitor landscapes to inform marketing strategies and initiatives.
- Bachelor’s degree in Marketing and/or Communications with a minimum of 5 years’ experience, preferably within a related industry.
- Strong written and verbal communication skills.
- Advanced skills in copywriting and editing, with meticulous attention to detail.
- Proven track record in developing and executing marketing strategies and campaigns that drive business growth.
- Proficiency in managing social media content and engaging with online audiences.
- Strategic and analytical orientation, with a proven track record of problem solving based on data insights.
- Hands-on experience in website development, collateral development, advertising, and branding initiatives.
- Strong project management skills with the ability to multi-task, prioritise, and meet deadlines in a fast-paced environment.
- Team player with excellent interpersonal skills and the ability to collaborate effectively.
- Creative thinker with a keen eye for detail and design.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
- Sound financial acumen for analysing and reporting on cost/benefit outcomes.
- Well-versed in information technology, with the ability to adapt to new software and tools.
- Self-motivated and capable of working independently to drive results.
Why Join Us:
At Crimsafe, we are committed to creating a safe and supportive work environment where our people can thrive and make a meaningful impact. As our Senior Brand Specialist, you will have the opportunity to play a key role in shaping the future of our brand and driving growth in exciting markets.
How to Apply:
If you are a motivated and innovative marketing professional looking to take the next step in your career, we want to hear from you! Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for the Senior Brand Specialist position at Crimsafe.
Please click 'apply' or reach out to ssmith@sharpandcarter.com.au if you have any questions regarding the role.
