Our client is looking for someone who is driven, self-motivated and has a passion for all things customer orientated. Reporting into the CRM Manager, this position will help develop and be responsible for the execution of the CRM strategy across an international brand portfolio, including new customer acquisition, retention and conversion campaigns, marketing automations, data maintenance, reporting + analysis, and implement any new business initiatives within the Salesforce CRM + Marketing architecture.
Responsibilities
- Work to clear KPI’s to drive engagement, revenue and brand growth YoY and on a campaign basis.
- Development and optimisation of customer lifecycle strategies focusing on acquisition, retention, and reactivation from a cross-channel customer perspective.
- Lead end-to-end marketing campaign process through from briefing to creative asset approval, and deployment with best practice recommendations and guidance on send strategy and segmentation.
- Develop new and optimise current acquisition campaigns to drive brand database growth + build Marketable segments.
- Provide brands and stakeholders with campaign and database level analysis & reporting for all CRM activities, complete with insight and performance recommendations.
- Work with various stakeholders, providing expert recommendations in line with CRM best practice, business and brand objectives.
- 3+ years experience working within a similar CRM role (ideally in fashion retail).
- Experience developing CRM strategies to engage customers and drive conversion.
- Experience with journeys and triggered campaigns, identifying, nurturing and retaining customers to drive favourable outcomes.
- Hands on experience working within CRM Database + Marketing systems and implementing Automation campaigns.
- Desired (but not essential) experience using Salesforce Platforms and Tools: Sales Cloud (Classic + Lightning), Marketing Cloud (Journey Builder + Einstein features).
- An analytical mindset and the ability to analyse data for trends, actionable insight, and strategy recommendation opportunities.
- Incredible staff discount off all brands
- Excellent training and development opportunities
- $1,500 for every friend you refer
- Free on-site parking
- Great health & wellbeing initiatives
- Employee Assistance Program
- Hybrid working environment, work from the office and home
Hit 'Apply' now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.
