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Cover Letters: What you Should and Should not Include.

Pexels Vlada Karpovich 4050426

​Writing an effective cover letter requires knowing how to use the space you have wisely. It’s also about understanding what you should and should not include to position yourself for success.

Here are some tips to help you nail your next cover letter.

What to do:

  • Include your relevant contact information.

  • Reference the job title, company, and job ad.

  • Address the hiring manager and not simply ‘To Whom It May Concern'.

  • Outline specific reasons as to why you should be hired for the role.

  • Outline your skills that directly correlate to the role.

  • Reflect that you’ve done your research on the role, the company and that you’re enthusiastic about the position.

  • Be concise and original.

What not to do:

  • Use the wrong format.

  • Don’t follow the instructions outlined for the cover letter criteria.

  • Discuss why you are looking for a new position.

  • Use a generic cover letter that has been used for multiple jobs.

  • Not do any research on the hiring organisation.

  • Outline irrelevant work experience or lack of experience.

  • Discuss salary and bonus expectations.

  • Fail to support claims.

  • Forget to proofread and include grammatical errors.

  • Write in the wrong tone of voice.