Overview Our client is seeking a talented and motivated Paid Media Executive to join their dynamic and innovative team in Sydney. The successful candidate will play a crucial role in developing and executing paid media strategies to raise awareness and drive engagement, and business growth. Responsibilities: Develop, implement, and optimize paid media campaigns across various platforms, including but not limited to Google Ads, Facebook, Instagram, and LinkedIn. Conduct thorough keyword research and audience analysis to inform targeting strategies. Create compelling ad copy and visual assets to maximize campaign performance and engagement. Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement and optimisation. Collaborate with internal teams, including content creators and designers, to ensure alignment between paid media efforts and overall marketing objectives. Stay informed about industry trends, emerging platforms, and new technologies to enhance campaign effectiveness. Manage large advertising budgets and allocate resources efficiently to achieve desired outcomes. Continuous reporting to provide actionable insights to the team. Manage external agencies, from writing initial agency briefs, through to campaign execution and ensuring they are held accountable for their deliverables. Qualifications 2+ years' experience in planning, implementing, and optimizing paid media campaigns. In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, and other relevant tools. Strong experience with Google Analytics and other reporting tools. Bachelor's degree in Marketing, Communications, or a related field. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration skills. Creative mindset with the ability to think strategically and develop innovative campaigns. Experience with Meta platforms advantageous. How To ApplyPlease click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.