Sharp & Carter are proud to be partner with FUNDAY Natural Sweets. Funday are shaking up the confectionery world — and doing it with zero sugar and a whole lot of flavour! As they expand across grocery, pharmacy, eCommerce and global markets, they are looking for a commercially savvy and creative Brand Manager to bring their brand to life across physical retail and offline channels.
About the Role
This is a high-impact leadership role for an experienced marketer who thrives on variety. You’ll be the brand guardian across all physical touchpoints — leading integrated campaigns, championing new product launches, and activating bold and memorable consumer experiences.
Working closely with digital, sales and product teams, you’ll drive strategy and execution, collaborating cross-functionally to build the FUNDAY brand on shelf and in-store. You’ll support in the delivery of best-in-class activations, sampling and trade shows.
What You’ll Do
- Lead integrated brand campaigns across ATL and BTL offline channels in partnership with our Digital Brand Manager and agencies.
- Execute retail communications and POS across grocery, pharmacy, independents and distributors.
- Drive go-to-market plans for new product launches, from ideation through to retail execution.
- Own and optimise trade and field marketing initiatives, working closely with the sales and ops teams.
- Manage merchandising partners and retail activations to maximise ROI and in-store presence.
- Support independent and distributor campaigns with sell-in tools and tailored marketing assets.
- Stay across trends, retailer shifts and competitor moves to feed into strategy and planning.
- Demonstrative experience in FMCG marketing. Ideally you would have worked across both structured corporates and nimble, high-growth brands.
- Deep knowledge of the Australian retail landscape — grocery, pharmacy and independents.
- A mix of strategic thinking and hands-on execution. You’re agile, organised and commercially sharp.
- Proven track record in delivering successful campaigns, activations and NPD launches.
- Data-savvy with exposure to IRI, Nielsen or similar.
We’re a fun, purpose-led brand with global ambitions — and we’re just getting started. You’ll join a passionate, high-performing team who back each other, think creatively and move fast. Every day is different, and your impact will be real.
Next Steps
If you're ready to take on an exciting challenge and contribute to shaking up the confectionery world, we'd love to hear from you!
For a confidential discussion, please contact Giorgio Xindaras at gxindaras@sharpandcarter.com.au. For applications, however, please submit these via the link.
Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.
