Renowned for quality without compromise, Miele is a pioneer in premium appliances. From ovens to laundry, Miele products are engineered to last – and loved by households around the world. In Australia, we’re entering a high-growth phase with strong backing, clear direction, and a passion for building meaningful customer experiences through design, technology, and storytelling.
About the Role
As Category Manager – Kitchen, you will own the strategic and commercial success of Miele’s Cooking category – including Ovens, Cooktops and Rangehoods. This role sits at the centre of innovation, performance, and go-to-market execution – blending strategic insight with real commercial impact.
What you’ll be doing:
- Lead the Kitchen category strategy across positioning, pricing, product lifecycle and channel mix.
- Work closely with Global to manage new product introductions through Stage-Gate innovation processes.
- Partner with Sales, Brand, Digital, and CRM teams to create high-impact campaigns and activations.
- Use analytics and insights to influence decisions around margin, product mix and revenue management.
- Collaborate with Brand, Media and Training teams to ensure integrated storytelling across all platforms.
- Support NZ counterparts with category planning and execution.
- Experience in marketing, brand or product/category marketing/portfolio management within retail or FMCG environments.
- Strong knowledge of P&L’s, pricing strategy and revenue/margin optimisation.
- A proactive communicator who thrives in cross-functional teams.
- Analytical thinker with commercial acumen and a passion for innovation.
- Comfortable managing budgets and influencing at all levels.
- Work with a premium brand in a business backed by global innovation and local investment.
- Own a category with a clear strategic priority and strong resources behind it.
- Join a collaborative and values-driven culture where performance and people matter.
- Enjoy hybrid flexibility, long-term career growth, and the chance to make your mark.
Next Steps
If you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!
For a confidential discussion, please contact Giorgio Xindaras at gxindaras@sharpandcarter.com.au. For applications, however, please submit these via the link.
Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.
