eCommerce Marketing Specialist

Job title : eCommerce Marketing Specialist
Location : Melbourne
Job type : Permanent or Full Time
Job reference : 1249494
Sharp & Carter are proud to partner with New Balance in their search for a eCommerce Marketing Specialist. Reporting to the Head of eCommerece, this role will have responsibility for the following:

Key Responsibilities
  • In collaboration with the eCommerce and Brand Marketing teams, build on the eCommerce and digital marketing strategic plans in line with overall global business goals
  • Identify content gaps from Global asset provision, identify and brief opportunities as needed to execute on product strategy in partnership with Head of eCommerce, Brand Marketing and Product teams
  • Partner closely with internal teams and agency to deliver end-to-end marketing campaigns that drive eCommerce revenue
  • Maintain the eCommerce Marketing calendar
  • Communicate effectively with cross functional partner on key product focus, content plans and date changes
  • In collaboration with Marketing and eCommerce teams, ensure accurate and timely execution of weekly campaigns, as planned, across all digital platforms (EDM, Social, Paid), to achieve commercial outcomes and a seamless customer experience
  • Briefing agency partner on campaigns and creative needs for execution
  • Continuously improve performance through test and learn functions, data analysis and applied learnings from weekly trade updates
  • Measure and report performance of all digital marketing campaigns and assess ROAS and CPA targets; drawing clear actionable insights from analysis
  • Identify trends, create insights and optimize spend and performance in partnership with our agency based off these findings
  • Analyze consumer patterns and performance to understand the effectiveness and detailed performance of each campaign
  Key Skills Required
  • Previous experience in a Digital Marketing role, most favourably in a fast-paced retail environment.
  • Strong commercial focus to deliver sales results;
  • Solid understanding of metrics, analytics and data;
  • Experience with Google Analytics and proven ability to capture and collate data in a presentable and useful way;
  • Ability to draw insights and make recommendations and implement changes.
  • A positive, collaborative and solutions-focused attitude.
  Benefits
  • Global business with fun and dynamic team and culture
  • Onsite parking
  • Generous staff discounts
  • Onsite gym – weekly PT classes
  • Work from home opportunities
  • Life insurance
  • Birthday benefits
About the Company

New Balance were founded on one simple maxim: ‘we were born to move’. For over a century, that idea has inspired them to support athletes of all kinds in their pursuit of excellence, whether that means winning a medal or just leading a more active lifestyle. But as proud as they are of their history, they are even more excited about their future. They innovate fearlessly, guided by their core values and driven by the belief that conventions were meant to be challenged.
  
How to Apply
  
To apply online, please click on the appropriate link below. Alternatively, for any questions, please email Dominic Roy at droy@sharpandcarter.com.au