The Key Account Manager is accountable for driving negotiation and
achievement of the company’s Trade Partner Strategy plans in order to achieve sales & profit budgets, and defined strategic outcomes.
Responsibilities:
- Ensure the account portfolio is managed effectively and forms a clear part of the ANZ overall objectives and profit plan.
- Effective Sell in and sell through of products with a strong focus on NPD and strategic imperatives.
- Manage revenue targets, net sales, trade partner investment (TPI) and Direct Contribution Margin (DCM) by category, across the assigned customer base. Creating accruals where necessary.
- Negotiating ranging, the in store “game plan” – plan to sell & merchandising programs, Balance of Floor (BOF) and Share of Voice (SOV), for execution by FSR team.
- Prepare promotional plans using a pay for performance mentality uniquely tailored to each account.
- Ensure stock levels are maintained and planned in advance of promotions by engaging the necessary internal stakeholders.
- Negotiate marketing activity and strong share of voice with accounts to bring the brand to life in each channel particularly at key campaign periods.
- Capture & communicate competitor insights
- Manage Communication with Training & Execution team to maximise sell through
- Grow strategic and positive trade customer relationships
- Liaise with marketing, category and demand teams on activity and demand planning.
- Bachelor of Business or related degree
- Minimum two years proven key account experience
- Business acumen & strong negotiation skills
- Thought leadership, bringing insights to customers & staff
- Strong training, presentation & relationship management skills
- Friendly, engaging and positive personality and approach
- High level of self-motivation
- Fully licenced to drive passenger vehicles
- Strong culinary interest or consumer electronics interest desirable
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