Are you passionate about sports, fitness, and empowering athletes everywhere? Do you have a keen eye for marketing strategies that drive brand awareness and customer engagement? This company is seeking a dynamic and results-driven Marketing Specialist to join their team in Sydney. If you are ready to be part of a globally recognized brand that is committed to helping athletes perform at their best, this is your opportunity.
As a Marketing Specialist, you will play a pivotal role in developing and executing marketing campaigns that align with our brand's vision and objectives. You will be responsible for creating, implementing, and measuring the success of marketing initiatives to enhance our brand presence, drive customer engagement, and ultimately boost sales. This role will require a creative, data-driven, and collaborative mindset to succeed in a highly competitive and fast-paced industry.
- Marketing Campaigns: Develop and execute integrated marketing campaigns that promote the products, align with our brand image, and drive consumer engagement.
- Digital Marketing: Create and manage digital marketing strategies, including social media, email marketing, SEO, SEM, and content marketing to reach target audiences.
- Market Research: Conduct market research and competitive analysis to identify trends, customer preferences, and emerging opportunities.
- Content Creation: Collaborate with the creative team to produce compelling marketing content, such as copy, graphics, videos, and other media assets.
- Data Analysis: Analyze campaign performance metrics and customer data to continuously improve marketing efforts and provide data-driven insights to stakeholders.
- Partnerships: Identify and nurture partnerships with influencers, sports teams, and relevant organizations to expand brand reach.
- Budget Management: Manage marketing budgets, ensuring effective allocation of resources to achieve optimal ROI.
- Cross-functional Collaboration: Collaborate with various departments, including product development, sales, and customer service, to ensure marketing efforts are aligned with overall business objectives.
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience in marketing, preferably in the sports apparel or fitness industry.
- Strong understanding of digital marketing techniques and tools.
- Excellent communication, copywriting, and storytelling skills.
- Data-driven approach with the ability to analyze and interpret marketing performance data.
- Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media management platforms).
- Ability to work both independently and collaboratively within a team.
- Passion for sports, fitness, and the brand.
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, and retirement plans.
- Employee discounts on company products.
- Opportunities for professional development and advancement within the company.
- A dynamic and inclusive work environment that encourages creativity and innovation.
How to Apply: