- Amazing Head of Brand & Acquisition role | Global B2C Digital Subscription Brand
- Develop & lead their entire Brand & customer acquisition strategy | WFH 4 days
- Nurture & Develop a team of marketeers $180,000 Base + S + Bonus | Positive, Collaborative and High Performing Culture
This is an exciting Head of Brand & Acquisition opportunity with a leading Global B2C Digital Subscription Brand. Your core focus, develop and lead their entire Brand & Customer Acquisition strategy from a strong customer base. Reporting to the inspirational CMO, she is looking for someone with a positive, curious and hungry mindset to come in and hit the ground running.
The Responsibilities
You will focus on key acquisition channels like digital marketing and media opportunities which will drive growth for all metrics along the user journey – acquisition, activation, retention and frequency. You will also:
- Develop a comprehensive growth marketing plan underpinned by customer insights, needs analysis and market opportunities
- Develop and nurture a great team of marketeers. You will lead by example and know their success is your success and with help you will clear the path for them to develop and grow
- Work cross functionally with the broader technology and e-commerce teams to deliver the end-to-end growth marketing program in line with the strategy, plan and budget which you will help set
- Manage channel performance tracking, analytics and reporting in conjunction with agency partners and Marketing Analytics to measure effectiveness of activity and share actionable insight with a test and learn approach
- Effectively leverage customer data and MarTech to drive a connected always on approach to improve the customer experience
To be successful you will have:
- A proven track record in a similar senior marketing manager position where you have both lead the acquisition strategy and executed it too
- A strong commercial acumen with a proven track record of growth
- Extensive experience working across key acquisition channels such as Paid, Referral and Affiliate marketing channels
- Team leadership of a minimum of 3 people previously is a must - you will be able to showcase how you have developed people to be the best version of themselves at work
- Proven experience building, leading and executing successful growth strategies
- A positive, pro-active, collaborative, curious and hungry mindset to come in, hit the ground running and make things happen
Additional Benefits
- Great work flexibility and culture - collaborative, high performing and positive
- An amazing salary on offer $180,000 base + super + bonus
- Create a legacy - this is a career defining role in a totally new arena
- Sydney CBD location but amazing Work From Home options - work from anywhere is their philosophy. Typically they work from home 4 days a week with 1 day in the office
To apply, please click on the appropriate link below. This is the best way for us to manage your application for this role and for other roles in the future too. Thanks John Corrigan.
